I’ve been working a lot on creating clear succinct marketing messages at Infinitely Fit as we get ready to roll into the new year. My best thinking happens when I listen to music or podcasts and I am nowhere near my desk….Just like what happened this morning. I was sitting in a coffee shop with a paper and pen, no computer and my phone on “do not disturb”. My ADHD behaviors run strong, so I need to find a way to remain focused.
This morning, I sat with my music playing in my ears and jotting down all thoughts that came to my head. I had some specifics I was trying to get out, but free writing is the best way to start making sense of the chaos in my brain. As my free writing continued, I got so excited! I literally jumped out of my seat, grabbed my stuff and quickly exited the coffee shop. There were a few funny looks as I did it, but who cares?!
I am so excited to share with you what I came up with because it is the heart of Infinitely Fit, it is my heart. It is not succinct and it is not a nice neat little marketing slogan, tagline or USP, but it is the truth and the life blood of Infinitely Fit.
I believe whole-heartedly in shifting the cultural norms surround health and wellness, and most importantly body image from the inside out of everyone in America.
I believe we are all hiding ourselves under many layers of what we think we “should be” rather than walking in the glory of who we uniquely are.
I believe in future generations filled with a sense of worth that isn’t tied to actions, aesthetics or talent, rather it’s tied to an intrinsic value that allows withstand the worst of bullying and hatred regardless of deed.
I believe our world will be a place of love and acceptance for everyone once we all practice self-acceptance.
I believe the path to self-worth is paved by self-acceptance.
I believe we don’t just deserve to but we are obligated to treat ourselves better than we ever have so we can then treat others with the dignity and respect they deserve.
I believe the only way for our world to begin thriving is by taking responsibility and ownership of who we are and our actions.
I believe if we keep hiding under the layers of who we believe we should be, we will never unlock the power within us. And the world needs each of us to fulfill our unique purpose with power.
This is what burns inside me every day! Helping people helps me grow, the more I grow, the more I want to help. I am not perfect and I don’t have all the answers, but I know this much, we have gone too long hiding under the layers. Shying back from whom we were created to be and fulfilling our purposes.
Infinitely Fit was created as a solution for a healthy lifestyle, and that has held true since 2012- how we go about a healthy lifestyle continues to evolve as we learn about life…not about science. The science is of course a part of what we do and we learn from it, but there are many abstracts science cannot capture that we feel and live every day at Infinitely Fit.
If you believe in what we stand for, join us in any capacity that makes sense. Follow us and share our content on social media, email us or call us with your thoughts and ideas of how we can help, join us for special events, join our community by taking classes with us, volunteer with us when we are out in the San Diego community.
It’s time for change, folks! Do you accept who you are?